"When we think about monetisation, at the very highest level it was, 'How do we give a free Diablo experience to hundreds of millions of people, where they can literally do 99.5 percent of everything in the game?'" Ybarra said. Ybarra pointed to the game's high rating and number of positive reviews on the App Store, and suggested these contrasted with some of the negative headlines and complaints which have been reported. In an interview with the Los Angeles Times, Ybarra implied that complaints surrounding Diablo Immortal's in-game purchases were limited to a small minority, and indeed, that Blizzard had specifically designed its free-to-play experience so the majority of players would still enjoy the bulk of the game. Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.Mike Ybarra, the head of Blizzard, has spoken out about the controversial microtransactions found in Diablo Immortal. Subscribe to my free weekly content round-up newsletter, God Rolls. But despite this initial haul, it remains to be seen how it does in the long term, and if the fresh damage to Blizzard’s reputation is lasting, and worth the revenue that’s being made regardless.įollow me on Twitter, YouTube, Facebook and Instagram. It was always unlikely that Diablo Immortal would totally bomb, and even less so when it became clear the actual gameplay is…really quite fun. But it can be hard to parse what could be semantics from Blizzard, as Immortal’s game director Wyatt Cheng now famously said the game would not and does not sell “gear,” because the extremely powerful legendary gems with all the stats and abilities of gear are not technically “gear.” So who knows what loopholes could open up for Diablo 4. Blizzard has already committed to the notion that Diablo 4 will not have the same kinds of microtransactions as Immortal, and will only have cosmetics.
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